The Canadian Marketing Association Awards required a call for entries. A fold out poster direct mail piece was created to highlight the show’s theme: “Creativity. Strategy. Whoever puts them together best, wins.”
Role: Design
AD & CD: Anthony Chelvanathan and Steve Persico
Creative Direction: Judy John & Lisa Greenberg
Agency: Leo Burnett
Client: Canadian Marketing Association
The mailer unfolded giving the show’s information in a typical advertising brief style (black side).
On the opposite side, was a typical ad layout people could plug all the information into. This brought to life the show’s theme: “Creativity. Strategy. Whoever puts them together best, wins.”
To create a “work in progress” feel while maintaining a polished look, thin metallic lines reflect the “column grid system” as a patterned backdrop.
To accompany this campaign, a series of Editorial Ads were created to highlight the program’s theme.