Honda.ca – Website Redesign

Serve up seasonal and time-based photography relevant to user's location and time.

Leveraged and analyzed data to inform site structure, user behaviour and content focus.

Honda.ca is a large comprehensive automotive website, that caters to both Shopper and Owner. For the responsive redesign, we approached the navigation by simplifying, prioritizing and integrating relevant content in an easy to access navigation.

Vehicle and information cards is an important common element throughout Honda.ca. To ensure efficient and productive displays, we leveraged larger images, infused additional context, integrated offers, and targeted content for Shopper and/or Owner.

The "Personal Panel" is a new feature introduced to the Honda.ca Redesign. The panel allow easy access for Shopper and Owners to save personal information. From new vehicle builds, favourite Dealerships, relevant offers and Ownership information.

The brand new Model Page, leverages large horizontal sliding tile cards to display complex information in a simple and organized manner, ensuring the User is able to absorb and digest the wide range of features, specifications, accessories and packages.

A brand new gallery page designed to house both exterior and interior images. Treated with a mosaic pattern and contrasting scale to create a visually dynamic gallery view.

Leverages a flexbile template to house upcoming and concept vehicles. As well as prominent placement for Users to sign up for updates.