"Create a Luxury Selling Experience"
Role: Lead Senior Design
(Pitch + Visual Design Concept + Approach + Design Systems)
Agency: Grip
CD: Colin Craig
Strategy: Abby Yew
Client: Acura Canada
Development: Climax
Elegant design, large images and videos are used throughout the site to emphasize the thrill of driving and the spirited harmony between man and machine.
The model page was designed to encourage user discovery.
Compelling visuals are leveraged to highlight Acura's Luxury and Performance Features.
Expandable drawers are used to display Feature details in depth.
A teaser gallery with thoughtfully cropped images to display luxurious finishes.
A brand new Package Display for colours and pricing
A multi-column view that allows Users to compare specifications across packages.
A simplified configurator design with larger images, payment comparisons and the ability to save to the User's personal panel.
An All Models Menu that displays larger images and incorporates both current and future models.