Nancy Ng – Design & Direction
“T-E-A-M. So it is true, there is no ’I’ in team. Nor is there an ‘I’ in breakthrough or golden or awesome.”

Plane

Great campaigns are hard to assemble. 
The Canadian Marketing Association celebrates the agency/client teams who create great campaigns. To remind people how difficult it is to build great campaigns, we challenged them to assemble an airplane comprised of pieces that represent the many parts of award- worthy marketing work.

Role: Design
AD & CW : Anthony Chevelnathan & Steve Persico
CD: Judy John & Lisa Greenberg
Agency: Leo Burnett
Client: Canadian Marketing Association
Awards: ADCC & Applied Arts

“T-E-A-M. So it is true, there is no ’I’ in team. Nor is there an ‘I’ in breakthrough or golden or awesome.”

“T-E-A-M. So it is true, there is no ’I’ in team. Nor is there an ‘I’ in breakthrough or golden or awesome.”

Details

Details

Kiss-cut pieces. Full poster size 16"x22".

NancyNg_CMA_BiPlane_Plane6.jpg
Details

Details

Each plane piece was titled after a part of the marketing process like ‘Strategy’ or ‘Pie chart’.

"The client and agency teams who put all the pieces together best win gold."

"The client and agency teams who put all the pieces together best win gold."