Piloti Shoes is a lifestyle brand designed for drivers who want a high-performance, high-tech driving shoe for the race track or street.
The new logo “The Pedal P” is inspired by the Clutch and Brake pedals, constructed with simple shapes angled forward - inspired by black and white racing stripes found from the track.
Role: Senior Designer
Agency: Huge TO
CD: Chris Allen + Vass Alexiou
The new logo “The Pedal P” is inspired by a Driving Enthusiasts’ footwork with pedals.
Constructed with simple shapes, angled forward - with a nod to black and white racing stripes found from the track.
Piloti is known for their driving shoes. To ensure the new visual Mark would work, exhaustive placements of the “Pedal P” mark was placed in all orientations on a shoe.
This showed us that the mark is flexible in all placements while complimenting various design nuances of the shoe.
Leveraging the “Pedal P” a pattern was created to form a tire tread. This pattern acted as grip on the sole of the shoe.
This drawer shoe box, displays the Pedal P mark large across the box, inspiring notions of racing stripes along racetracks. It opens up with a firey red interior alongside some racing inspired stickers, laces and tissue paper.
For a more luxurious feel catering to some of the Brand’s lifestyle leather shoes, a new box was created to fit a more sophisticated demographic. More simplified, refined and understated without losing it’s racing DNA.
Leveraging photography for hang tags, and focussing on the thrill of the drive. Light trails highlight hairpin turns, chicanes and overall capturing the essence of performance driving.