A distinctive look and feel for RBC’s Ultra High Net Worth line of Business. The ask was to create a design system catering to the specific demographic while staying true to the RBC Brand.
Brand stationary, Website, custom Pocket Folders and Brochures were created to help define this group’s look and feel. A focus on materials, finishes and photography were key to establishing a unique tone.
Role: Senior Designer
CD: Amanda Happe
Agency: Publicis Brand
Client: Royal Bank of Canada