The catalogue brought together both creative and strategy to help with its continual evolution.
This involved, keeping some of the core existing magazine elements such as the font choices, cover masthead logo, and size.
The refresh considered, new treatments for Featured article layouts including revised typographic treatments throughout, more dynamic layouts which pushed the existing magazine grid, new Illustrators, more story driven photoshoots for Work Wear, Luxury, and Shoes which all tied back to the proposed strategy for the season.
Role: Design, Design Direction & Art Direction
CD: Bob Goulart
Strategy: Abby Yew
Agency: Isaac Reputation Group
Client: Harry Rosen